Trademark

MS Dhoni’s Quest to Trademark “Captain Cool”

In June 2023, legendary former Indian cricket captain Mahendra Singh Dhoni took a significant step by filing a trademark application for his well-known nickname, “Captain Cool.” The application was submitted by Rithi Sports Management Pvt Ltd, a company associated with Dhoni, to the Trade Marks Registry. The mark was filed under Class 41, which covers […]
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Delhi High Court Stays Multimillion Dollar Decree against Amazon

Introduction On July 1, 2025, the Delhi High Court passed a significant order 1staying the execution of a ₹336 crore (approx. USD 38.8 million) decree awarded against Amazon Technologies Inc. in a trademark infringement suit initiated by Lifestyle Equities CV and Lifestyle Licensing BV—entities associated with the Beverly Hills Polo Club (BHPC) brand. This stay […]
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Trademark Lanscape 2023-24: Progress, Challenges and the Road Ahead

Trademarks in India are governed by the Trade Marks Act, 1999 and administered through the Trade Marks Registry under the Office of the Controller General of Patents, Designs and Trade Marks (CGPDTM). Each year, the CGPDTM publishes a comprehensive Annual Report, offering key insights into the operational health of the trademark system. The 2023–24 Annual […]
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Concept of Intermediary Liability in Trademark Infringement

Introduction The case of Lifestyle Equities CV & Anr. v. Amazon Technologies, Inc. & Ors1.represents a significant milestone in Indian trademark law, particularly concerningintermediary liability in the digital age. The dispute arose when Lifestyle Equities CV,owner of the “Beverly Hills Polo Club” (BHPC) mark, alleged that Amazon facilitated thesale of products bearing a deceptively similar […]
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Well Known Trademarks in India

In today’s globalized economy, trademarks are essential for distinguishing products and services, while also serving as valuable assets for businesses. Among the different categories of trademarks, well-known trademarks hold a unique position. These marks are widely recognized and have gained significant reputation, often crossing national borders. Indian trademark law offers exceptional protection to well-known trademarks, […]
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Ensuring Patent Claim Integrity: Options for Correcting Errors in Indian Patent Applications

Background In patent applications, precise and accurate claims are vital, as they define the boundaries of protection the patent will offer. Yet, clerical errors occasionally appear, ranging from minor spelling or grammatical mistakes to misstatements in technical parameters. Correcting these errors is crucial because they can impact a patent’s scope, and sometimes even its enforceability. […]
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Intellectual Property Essentials for Indian Startups

Introduction India has swiftly emerged as one of the world’s top startup ecosystems, driven by government policies, a large and youthful population, and increasing digital penetration. According to the Economic Survey, the country now ranks as the third-largest startup ecosystem globally, behind the United States and China. Notably, Indian startups are recognized for their innovation, […]
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Introduction to Trademark Registration in India

In today’s competitive business environment, trademarks play a crucial role in establishing brand identity and protecting intellectual property. Trademark registration in India, governed by the Trademark Act of 1999, provides a structured process for securing exclusive rights to use a mark. This article explores the significance of trademark registration, the steps involved, and its benefits […]
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Should Celebrities Register their Names and Images as Trademarks in India?

Introduction In recent years, many celebrities have sought to protect their reputation and popularity by registering their birth names and professional names as trademarks worldwide. In India, while ‘celebrity’ isn’t clearly defined in IP law, the Copyright Act uses ‘performer,’ which includes actors, singers, musicians, dancers, and other public entertainers. Historically, trademark offices were hesitant […]
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