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Explore the Dabur-FSSAI case, 100% claims, food advertising rules and what the Delhi High Court's interim order means for brands and advertisers in India.FSSAI Advertising Guidelines, Misleading Claims in Advertising, Advertising Laws in India

August 18, 2026
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100% Pure” or Procedurally Impure? The Dabur-FSSAI Dispute

“100% Pure” sounds reassuring. For a consumer, it may suggest that a product is natural, completely pure and free from anything that might compromise its quality. But in advertising law, absolute claims invite close scrutiny: can the advertiser substantiate the claim, and is the overall consumer impression accurate? These questions came before the Delhi High […]

Learn how Crocs lost its registered design and paid $25,000 in litigation costs, highlighting key lessons under design law in India.design protection in India, design law in India

August 12, 2026
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The Battle of the Clogs: How Crocs Lost its Design and Paid $25,000 – A Lesson in Indian Design Law

For over two decades, Crocs’ iconic perforated clogs have been recognised worldwide for their distinctive appearance. Their unique shape became synonymous with the brand, making them an obvious subject for IP protection. Recently, in Crocs Inc. USA v. Bata India Ltd. [CS(COMM) 625/2018] the Delhi High Court directed Crocs to pay USD 25,812 (₹24.63 lakh) […]

August 11, 2026
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Indian Patent Office Releases Guidelines AI Use in Patent Examination

Introduction In August 2026, the Indian Patent Office released Guidelines on the Use of Artificial Intelligence in Patent Examination. The Indian Patent Office AI Guidelines adopt a clear position: Examiners and/or Controller may us AI as an assistive tool for various tasks, however, AI is not a substitute for the Examiner or Controller. Any AI-assisted output that influences examination […]

Delhi HC's 7-Step Test for Section 3(m) Mental Acts | Patent Law India

August 7, 2026
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Delhi High Court’s Test for Section 3(m) of Indian Patents Act for Mental Acts

Introduction The scope of Section 3(m) Patents Act has remained one of the least explored aspects of Indian patent law. While courts and the Patent Office have extensively interpreted provisions such as Section 3(k) relating to computer programs and algorithms, Section 3(m), which excludes a mere scheme or rule or method of performing mental act or method of […]

August 6, 2026
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Does the Indian Patent Office Use AI in Patent Examination in India?

Artificial intelligence is increasingly being used by patent offices globally for prior-art searching, classification and administrative processing. This raises an important question for applicants considering patent registration in India: does the Indian Patent Office (IPO) use AI in patent examination in India, and what legal limits would apply? As of July 2026, the IPO has not publicly identified a named, examiner-facing AI system […]

July 28, 2026
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Navigating India’s Fragmented Framework of Unfair Competition: A Case for Consolidation

July 21, 2026
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India’s Food Regulators Put “100%,” “Natural” and “Energy” Claims on Notice

June 6, 2026
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AI in Advertising: ASCI’s New Draft Disclosure Guidelines

Overview The Advertising Standards Council of India (ASCI) has released draft guidelines requiring brands to disclose the use of Artificial Intelligence in advertising. The framework is risk-based: it does not ban AI, but it mandates transparency wherever AI-generated content could materially influence consumer decisions. These guidelines align with the Information Technology (Intermediary Guidelines and Digital […]