Introduction The case of Lifestyle Equities CV & Anr. v. Amazon Technologies, Inc. & Ors1.represents a significant milestone in Indian trademark law, particularly concerningintermediary liability in the digital age. The dispute arose when Lifestyle Equities CV,owner of the “Beverly Hills Polo Club” (BHPC) mark, alleged that Amazon facilitated thesale of products bearing a deceptively similar […]
In today’s globalized economy, trademarks are essential for distinguishing products and services, while also serving as valuable assets for businesses. Among the different categories of trademarks, well-known trademarks hold a unique position. These marks are widely recognized and have gained significant reputation, often crossing national borders. Indian trademark law offers exceptional protection to well-known trademarks, […]