Even before the advent of the Covid-19 pandemic, a majority of Indian households had begun to prefer shopping for products online instead of going to the markets. One of the reasons for opting for e-commerce platforms over the conventional avenues is the multitude of reviews available that allow a consumer to make an informed decision. As per a recent report by CHEQ (“THE ECONOMIC COST OF BAD ACTORS ON THE INTERNET, FAKE ONLINE REVIEWS 2021”), online reviews influenced close to $3.8 trillion of global e-commerce spent in 2021.
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