Gender Bias in Indian Advertisements

This year, as the world celebrated International Women’s Day under the theme “gender equality for a sustainable tomorrow” as announced by the United Nations, the e-commerce platform Flipkart ironically decided to celebrate the day in India by sharing messages promoting kitchen appliances. For the unversed, the message read as follows: “Dear Customer, This Women’s Day, let’s celebrate you. Get kitchen appliances from Rs. 299. Shop at Flipkart now.”  

The tone-deaf and sexist message was however not well received, drawing ire and severe criticism by the masses especially on social media eventually leading to the e-commerce giant tendering an apology: “We messed up and we are sorry. We did not intend to hurt anyone’s sentiments and apologize for the Women’s Day message shared earlier.”

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